About Our Company
Sebright Marketing Solutions launched in July of 2020, as other businesses struggled to survive the COVID-19 pandemic. Company founder, Vickie Routhier, realized a remarkable opportunity to deliver her expertise to a larger audience of businesses, all eager to weather the economic storm and come out on the other side stronger than before.
Sebright Marketing Solutions guides our clients on how to prioritize marketing in order to provide strategic synergy and better results.
An extension of your team, Sebright Marketing Solutions offers full-service agency capabilities with scalable solutions, so you only ever pay for what you need.
Our comprehensive suite of services is seamlessly tailored to each client’s specific needs and goals and is backed by a network of industry experts.
We take pride in our client partnerships and are invested in your success as your key collaborator.
Meet Vickie!
Welcome to Sebright Marketing Solutions! I’m delighted to introduce you to our company and eager to partner with you on solutions designed to strengthen yours. As a marketing executive with decades of experience as a Director of Marketing, I recognize, understand, and can anticipate your challenges.
As such, I am confident that our solutions will actually make a difference to your business. My background includes developing and implementing strategic plans to advance visibility, new customer acquisition, and customer retention. Before launching Sebright Marketing Solutions, I oversaw the marketing of a $1.5 billion bank and a 24-branch retail banking network with more than 130 employees. I was also at the helm of a seamless name change and rebrand of a 181-year-old community bank. In addition, I’ve managed communication plans facilitating several mergers and acquisitions, as well as system conversions.
A peek at our process
When you partner with Sebright Marketing Solutions, we will engage in a collaborative process customized to your individual goals. After our introduction, we will embark on a discovery session during which we define your strategic goals and competitive overview.
From there, we will present you with an outline of our initial strategic plan. Upon approval, we will confirm and prioritize tactical details, develop a budget, and then execute the plan. Moving forward, we will evaluate, measure, and adjust tactics as necessary.
Our process is punctuated by regularly scheduled meetings, a monthly activity review, quarterly strategy sessions, and regular retainer reviews. Experience it for yourself on our three-month trial basis.
Effective marketing is an evolutionary process and we take inspiration from co-piloting the journey with you.
We look forward to working together!
Solutions
Sebright Marketing Solutions can serve as an outsourced Director of Marketing, or an extension of your current team. We can work with an agency, or in place of one. We can help position marketing as a central function in your organization, which is so important today!
