Six Reasons to Keep Connected… Consistently. When it comes to keeping in touch with your clients, it’s important to remember that these professional relationships need nurturing and attention, just like any other relationship in life. Your client interactions should be intentional and thoughtful, not Crockpot-style “set it and forget it,” because staying in front of your clients in meaningful ways will benefit your business. Here, we outline six reasons, though you might think of a few more of your own… and if you do, we invite you to share them with us on social media! (Consider this is our way […]
Content Worth Celebrating
Why Good Content is Worth its Weight in Gold One of the challenges of creating or sourcing good content comes from the fact that we are all inundated with information, all the time — whether or not we’re even looking for it. In this digital age, everyone needs to create content in order to compete; however, lackluster content isn’t worth the effort. Anyone can repurpose an article published on Google, but is that really adding to the conversation? Is that connecting with your customers and offering solutions to their pain points. Of course not. Customers are increasingly savvy and can […]
The Best Ways to Collect Email Addresses
There is a common misconception that gathering email addresses for an email newsletter or other form of outreach is an outdated marketing method. The truth is email marketing works. In fact, this method has the potential to steer a significant number of customers toward your business. What matters most is that you collect enough email addresses and conduct your email marketing campaign in a strategic manner. Personalize emails for those on your email list, send them insightful email newsletters and your business will greatly benefit from this low-cost means of customer outreach. The challenge lies in the collecting of email addresses. Let’s […]
Four Reasons You May Need a New Website
No business owner or marketing manager wants to ponder the prospect of creating a completely new website. However, revamping your website or completely starting from scratch might be exactly what your business needs to catalyze interest and ramp up your conversion rate. This is a difficult decision so give it some serious thought before moving forward with a new website. Let’s take a quick look at some of the top reasons to develop a new website. Enhanced Google Visibility Google’s search algorithms consider the nuances of websites ranging from their load time to the user experience design, functionality on mobile […]
Welcome Lindsay Cota-Robles, the newest member of the Sebright Marketing Solutions Team!
“We are so excited that Lindsay has joined our team. She has decades of experience in bank marketing.” explains company Founder Vickie Routhier. In the past, Lindsay and I have worked together on rebranding projects, new branches, awareness and product campaigns, and communication plans for several mergers and acquisitions and conversions. Lindsay has an exceptional eye for compliance.” Lindsay has been responsible for the marketing initiatives for a $1.7b bank with extensive advertising, social media, customer experience, event planning, and marketing communications experience. We are excited to have her on board to help our clients achieve their goals!
