Four Reasons You May Need a New Website
No business owner or marketing manager wants to ponder the prospect of creating a completely new website. However, revamping your website or completely starting from scratch might be exactly what your business needs to catalyze interest and ramp up your conversion rate. This is a difficult decision so give it some serious thought before moving forward with a new website. Let’s take a quick look at some of the top reasons to develop a new website.
Enhanced Google Visibility
Google’s search algorithms consider the nuances of websites ranging from their load time to the user experience design, functionality on mobile devices, keywords, key phrases and local identifiers. In short, it is the small stuff that matters a great deal when it comes to ranking high on the search engine results pages (SERPs). Build a new website with the idiosyncrasies of Google’s search algorithms in mind and it won’t be long until your site moves up those important SERPs, helping you connect to even more customers.
Your Target Audience Has Changed
If your value proposition has changed or if your target audience is no longer the same as it was when you first launched your website, it is time to consider starting anew. Build a website with your new target audience in mind and your online footprint will receive that much more traffic from interested parties. Investing in a website that is tailored to the needs, desires and search tendencies of your target audience is well worth it. Build your new site with these individuals in mind and you will connect with those who are most likely to need or desire your unique value offering, ultimately hiking your chances of profitable conversions.
A New Vision, Brand or Slogan
Successful businesses are dynamic in the sense that they evolve as time progresses. Alternatively, companies that are static, meaning unchanged, typically lose market share and eventually fizzle out. Do not be afraid to develop a new website after your company’s vision, mission, brand or even your slogan changes. Refresh your online presence with a completely new site highlighting the change and customers will view your business in a new light.
Focus on Specific Products
Your “bread and butter” products today probably won’t be the same as those of a decade ago or those featured a decade into the future. New or updated products/services will generate that much more attention if featured in an artful manner on a new website. Center the new site on the merits of these unique value offerings and it won’t be long until a significant buzz is generated and that much more web traffic moves your way.
Sebright Marketing is at Your Service
The best part about building a new website and revamping your marketing efforts is you do not have to do it all on your own. Obtain assistance from a marketing partner with your perspective and the effort you put into your new website and marketing will prove well worth it. Lean on our team as a marketing partner, let us custom tailor inbound marketing solutions for your unique business and it won’t be long until you notice a meaningful difference in your bottom line. Contact us today to find out more about how we can help you connect with more prospects and convert them into paying customers through strategic inbound marketing.