The Best Ways to Collect Email Addresses
There is a common misconception that gathering email addresses for an email newsletter or other form of outreach is an outdated marketing method. The truth is email marketing works. In fact, this method has the potential to steer a significant number of customers toward your business. What matters most is that you collect enough email addresses and conduct your email marketing campaign in a strategic manner. Personalize emails for those on your email list, send them insightful email newsletters and your business will greatly benefit from this low-cost means of customer outreach. The challenge lies in the collecting of email addresses. Let’s take a look at why and how to collect email addresses.
Use Your Website to Collect Email Addresses
Those who find their way to your website have already demonstrated a sincere interest in your product, service or other value proposition. This is your opportunity to collect visitors’ information so you can reach out to them after this initial visit with an artfully crafted email marketing message, email newsletter, coupon, discount, etc. Even if you simply provide an industry update or detail one of your new products or services in an email newsletter sent to those who sign up for such messages, you will generate that much more interest and corresponding sales.
Use Community Events to Your Advantage
Chances are you have at least one or two partnerships with other organizations and/or people in your local community. Host a community event such as a workshop, a discussion forum, a seminar, an information session and you will have an invaluable opportunity to collect information about those who have an interest in your product, service, niche or industry. It is also sensible to collect email addresses and additional contact information by adding email signup forms at other local businesses you have partnered with.
If you hold an event and receive few email signups, slightly tweak your approach for the next event, offering a door prize, a raffle or other form of positive reinforcement to those who leave their name and email address. If you are hesitant to host an in-person event due to the pandemic or for any other reason, opt for an internet-based webinar to spread the word about your expertise and convince people to subscribe to your email newsletter.
Exit Popup Messages
Popup messages for some may seem annoying, yet they are effective at keeping those who would otherwise exit your website on your homepage or a product/service page. When used properly, such exit popups will convert visitors who would have otherwise departed your site. In fact, some of these individuals have the potential to become lifelong customers as a result of exposure to your email newsletter or other email messages. Add exit popups to your site, giving visitors the opportunity to sign up for your email newsletter and possibly even receive a discount. Though some will bypass the opportunity to sign up, many will seize it and ultimately convert into loyal, paying clients.
Interpersonal Interactions
Get out there, shake some hands, meet new people and spread the word about your business. Seize the opportunity to walk up to new people, introduce yourself and eventually ask for their contact information. It will also help to have a pamphlet, brochure, flyer and/or business card featuring information about signing up for your company’s email list. As long as your digital marketing campaign is informative and you keep prospective customers in the fold, your conversion rate will gradually increase and your bottom line will benefit.
Sebright Marketing Solutions is the Marketing Partner Your Business Needs
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