Lead with a Strong Headline and Close with a Clear Call to Action Spoiler alert: A strong landing page is key to your marketing success. Unlike other content on your website, a landing page should drive conversions. As with so many website must-haves, a strong landing page is in the eye of the beholder. What makes one landing page stronger than another is subjective and determined by the inclusion of key components, which we will share here. While you read, think about your company goals and what you are trying to achieve. What are you offering or eager to share […]
The Case for Hiring a Consultant
Why the benefits ultimately outweigh the costs. You are constantly faced with hiring decisions that revolve around the choice to hire in-house, outsource critical tasks or bear the brunt of the work yourself. The recent COVID-19 crisis only complicated these choices, making any decision to spend money even more critical. Trying to do it all with a small budget and tight margins, as we continue to face uncertainty related to the coronavirus, is stressful, and hiring in-house is likely not an ideal option at this moment in time. That’s one reason you should consider the alternative of hiring a consultant […]
Introducing Sebright Marketing Solutions
Strafford, NH [August 19, 2020] – When Vickie Routhier experienced a job change due to COVID-19, she didn’t hesitate to seize the moment and embrace the opportunity to build a structure designed to house better solutions for area businesses. Supported by more than 18 years of experience as a Director of Marketing for the financial sector, Vickie launched Sebright Marketing Solutions, a Marketing Partner with Your Perspective, delivering full-service agency capabilities with scalable solutions. “Marketing looks very different on the inside of an organization than it does from the agency side. A central part of any organization, marketing is so […]
